Updated May 3, 2023
We respect individual privacy and value the confidence of our associates, customers, vendors and others with whom we do business.
Please take a moment to familiarize yourself with our privacy practices, accessible via the headings below, and contact us if you have any questions.
Updates and Your Assent
We treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by P.S.I. as “personal data,” no matter where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you (such as the serial number of a Product on your vehicle) is personal data. Personal data does not include information that is anonymous, nor does it include publicly available information that has not been combined with non-public personal data.
The personal data P.S.I. collects depends on how you interact with P.S.I.. Any personal data that you do provide through the Sites, or that P.S.I. receives from the Products, will be maintained in a reasonably secure manner and will only be used or disclosed in a manner consistent with the purposes for which you provide the information, or as otherwise disclosed to you by P.S.I., including as described in this policy.
When you browse a P.S.I. website, personal data is not collected simply as a result of your browsing. Some functions of our websites, however, may request that you voluntarily supply P.S.I. with personal data, such as your name, email address, phone number, vehicle type, and physical address for purposes such as user registration, making or initiating a purchase, arranging for services, requesting feedback on Products and services, participating in online surveys, and otherwise communicating with you. You may decline to provide your personal data; however, if you decline to provide your personal data, then you may lose access to, or the benefit of, those features. P.S.I. also may retain electronic communications you send to customer service representatives, webmasters, Product distributors, installers or other representatives or other associates or service providers.
When you use a Product, the Product may collect, transmit, store, process and/or display data related to the vehicle on which the Product is installed. Such data may include tire pressure, tire temperature, tire location, vehicle location, tire speed, vehicle speed, use data, and more (collectively, “vehicle data”). Vehicle data may be transmitted to and processed by P.S.I., its affiliates and vendors, its OEM, fleet and dealer customers, and to third parties with whom you have agreed to receive Products and/or services. Some vehicle data may be personal data when combined with your other personal data.
P.S.I. and those parties may use your personal data and vehicle data for purposes such as:
Displaying vehicle data and triggering actions and alerts based on the vehicle data
Processing, recording, and tracking a purchase, payment, return, warranty or rebate
Arranging for services
Inviting your participation in online surveys
Requesting feedback on products and services
Otherwise communicating with you through various channels.
Promotions and offers that you receive may be based on information you provide in response to surveys, information you provide in connection with Product and service inquiries, transactions conducted through or facilitated by P.S.I. websites, or other communications made to or through a P.S.I. website, or on vehicle data. If you do not want to receive email or other communications from P.S.I., then you should adjust your communications preferences or contact us. P.S.I. will use reasonable efforts to address all requests to remove names from any postal mail or email lists.
P.S.I. may disclose personal data and vehicle data to third parties that assist P.S.I. in promoting and marketing its Products and services; conducting user and consumer ratings, reviews and surveys; storing and analyzing the data; communicating with you on P.S.I.’s behalf; and processing transactions, including Product purchases and installations, vehicle data processing and display, and/or other services; and as otherwise necessary to provide promotional communications or services to website users and customers.
Payment processing, including debit and credit card payment processing, is performed by third party service providers. P.S.I. does not process or store your credit or debit card information in connection with transactions occurring through the Sites.
Other than as described in P.S.I.’s Privacy Policies or where such disclosure is required by law or is in relation to a judicial or government action or investigation, P.S.I. will not disclose personal data to third parties, or sell or rent personal data to other persons or entities unless specifically disclosed at the point of collection. Please note, however, that P.S.I. may disclose personal data to those persons or entities with which you have contracted to receive services, such as fleet management or tire management services. In such cases, P.S.I. will endeavor to disclose such personal data only to the extent reasonably necessary to cooperate with or provide such services.
P.S.I. stores, transmits and processes personal data only within the United States.
Notice to California Residents
If you are a California resident, you may have certain additional rights under the California Consumer Privacy Act, California Civil Code Section 1798.
To improve the experience in online store Sites, we collect information about your usage of the stores, including when you open or close the store, what products you search for, and the products you view, place in your shopping cart and buy. We also collect information about your device such as the type of device, the version of your operating system, and the amount of free space on your device. We may use this information to assess whether requested product images or content can be downloaded, to understand general trends in use of device storage, and whether your device is connected by Wi-Fi or cellular.
You may provide us with information through the Sites or by other means. We may use such information to identify or authenticate the individuals using the Sites as well as the devices with which those individuals access the Sites to determine how customers use the Sites and to identify products and services of interest to our customers, among other things. We may also provide such information to our vendors and service providers in order to process orders, ship products, bill and collect payment, contact such customer, resolve problems, maintain or improve our products and services, and meet our legal obligations. We will not sell your information to anyone. If you have any questions about how we use information gathered through the Sites, please contact us using the contact information provided below.
If you provide us with your email or postal address, we may send you emails or mailings with information about our products, services, and offerings, and other matters that we believe you may find of interest. If you do not wish to receive such emails or mailings, you may opt out of such emails by clicking on the “unsubscribe” link in such emails and following the related instructions, or by contacting us using the information provided below. Individuals or businesses that supply us with their telephone numbers will only receive telephone contact from us concerning their purchases or to respond to direct inquiries.
Information Storage and Use
Information that P.S.I. collects may be stored on data storage systems operated by a third party. P.S.I. requires those third parties to employ security practices and systems designed to protect the security of information stored for P.S.I.
The Sites may contain links to non-P.S.I. websites that P.S.I. believes will provide value to its distributors, customers and interested visitors, such as third-party portals that display vehicle data. P.S.I. is not responsible for the content of or the privacy practices employed by non-P.S.I. websites.
P.S.I. does not knowingly collect any personal data (such as name, address and telephone number) from children under 13 years of age through any Site. If the parent or guardian of a child under 13 believes that his or her child has provided P.S.I. with personal data, that parent or guardian should contact P.S.I. if they want this information deleted from P.S.I.’s systems. If P.S.I. obtains knowledge that it has personal data about a child under 13 in retrievable form in its files, then P.S.I. will delete that information from existing files.
P.S.I. asks that anyone under 18 years of age seek his or her parent's or guardian's permission prior to using or disclosing any personal data on the Sites.
Should you have any questions or concerns regarding your information or privacy related issues, or desire to opt out of general communications from us, please (click here to e-mail), by telephone at (210) 222-1926, or by mail at 4323 Interstate Way, San Antonio, Texas 78219.
There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and P.S.I. is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical.
Updated June 1, 2021
The California Consumer Privacy Act (the “CCPA”), applicable in the State of California as of January 1, 2020, may give you additional rights with regard to the information we gather about you. These rights are described in this California Supplement.
You have rights under the CCPA if you are a California “consumer.” For purposes of this California Supplement, a consumer is a natural person who is a California resident, as defined in Section 17104 of Title 18 of the California Code of Regulations, as that section read on September 1, 2017, however identified, including by any unique identifier.
This California Supplement describes your rights, as a consumer, regarding your personal information. The CCPA defines “Personal Information” as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. For purposes of this California Supplement, we have defined “personal data” to mean any information covered by the definition of “Personal Information” under the CCPA.
Personal information includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household:
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers. P.S.I. collects information that identifies you to provide you with products and services that you request. For example, P.S.I. processes your name, email address, and billing address to process transactions. And, if you provide your mobile phone number, we process your mobile phone number to communicate with you. P.S.I. discloses this information to our service providers who process the information on our behalf to help us perform a particular business purpose in accordance with our instructions. In some cases, P.S.I. may provide this information to third parties for the business purposes requested by you, such as when P.S.I. provides your name and certain information about your vehicle or telemetry equipment to a vehicle data platform provider to set up an account for tracking or billing purposes.
Characteristics of protected classifications under California or federal law. California and federal laws provide protection against discrimination if you belong to a protected class. Protected classes include groupings based on race, ethnicity, or national origin; family status; and whether you have a disability. P.S.I. does not request or infer protected class characteristics based upon product or service use.
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. P.S.I. collects and maintains a record of your transactions with P.S.I., such as the products or services that you have purchased. P.S.I. may share this information with our service providers for our business purposes, for example, to process transactions that you have requested. P.S.I. also shares certain commercial information with third parties, such as payment processors, in order to process your transactions.
Biometric information. Under California law, biometric information includes any physiological or behavioral characteristics that can be used to establish your identity, such as a fingerprint or an image of your face from which a faceprint can be created. P.S.I. does not create or store biometric information or faceprints of our customers or users.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement. P.S.I. collects certain information about user activity on our electronic networks, such as how consumers interact with our Sites. We use this information to help determine what pages or features are popular or where our products and services could be improved. We may also use such information for marketing purposes with your consent or other applicable legal basis.
Geolocation data. Geolocation data at P.S.I. is data that describes a vehicle’s precise location. P.S.I. may collect information about your vehicle’s location to provide you services that you request.
Audio, electronic, visual, thermal, olfactory, or similar information. P.S.I. does not collect information about your senses. P.S.I. may, however, collect information from sensors, such as tire pressure or temperature sensors, on your vehicle.
Professional or employment-related information. P.S.I. may collect any professional or employment information that you share with us or direct others to share with or make available to us, such as your role with your employer.
Education information, defined as information that is not publicly-available personal data as defined in the Family Educational Rights and Privacy Act. P.S.I. does not collect educational information about you.
Inferences drawn from any of the foregoing information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. If you choose to personalize your services or communications where such an option is available, P.S.I. will use information that we collect so that we can offer you those personalized services or communications.
Sensitive personal information. Sensitive personal information includes, among other things, personal information that reveals a consumer’s social security, driver’s license, state identification card, or passport number; a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; a consumer’s precise geolocation; and contents of a consumer’s mail, email, and text messages unless P.S.I. is the intended recipient of the communication.
Please note that personal data does not include:
Publicly available information or lawfully obtained, truthful information that is a matter of public concern.
Consumer information that is deidentified or aggregate consumer information.
Information about your status as an employee or prospective employee, or as a participant in a business-to-business relationship or transaction.
For purposes of this California Supplement, publicly available information means:
Information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media, or by the consumer; or
Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.
“Publicly available” does not mean biometric information collected by a business about a consumer without the consumer’s knowledge.
Your California Rights
If you are a California Consumer, you have certain rights under the CCPA. These include:
Right of Disclosure: Upon verifiable written request, and within periods set by applicable law, P.S.I. will provide you with information regarding the personal data we gathered about you over the past 12 months, the types of sources from which we obtain the information, the purposes for which the information is gathered, and the types of third parties with which we share or to whom (if any) we sell the information.
Right of Access: Upon verifiable request, and within periods set by applicable law, we will grant you reasonable access to the personal data that we hold about you, provided that you establish to our reasonable satisfaction that you are the person whose personal information is requested. We may deny such access where the denial is permitted by applicable law and every request from an individual will be assessed on a case by case basis. In the event a request is denied, we will notify you in writing regarding the reasons for the denial. Consistent with how your personal data is maintained in the ordinary course of our business, we will provide the information to you in an understandable form, and, to the extent feasible, in a format that permits you to use the information on other systems. We may impose a reasonable charge when a request is made (e.g., for photocopying or postage) to the extent permitted under applicable law.
Right of Correction: We will take reasonable steps to permit you to correct or amend personal data that you show us to be inaccurate or incomplete.
Right of Deletion: Upon verifiable request or when required or otherwise appropriate, we will delete personal data that we have gathered about you, except to the extent applicable law permits or requires us to maintain that personal data.
Do Not Sell Information: P.S.I. does not sell your personal data to third parties for monetary consideration. We may, however, share personal data gathered by cookies and similar tools with third parties for marketing and other purposes, including analytics.
P.S.I. does not discriminate against consumers who exercise their rights under California law. Unless permitted by the CCPA or other applicable laws, we will not:
Deny you our products or services
Charge you different prices or rates for our products or services, including through granting discounts or other benefits, or imposing penalties
Provide you a different level or quality of products or services
Suggest that you may receive a different price or rate for our products or services or a different level or quality of products or services
How Do I Exercise My California Rights?
If you are a California consumer who would like to exercise your privacy rights you may contact us at email@example.com, by telephone at (210) 222-1926, or by mail at 4323 Interstate Way, San Antonio, Texas 78219. In processing your request, we may require you to verify your identity.
Only you, or a person registered with the California Secretary of State whom you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
Data Summary for Certain Products and Services